Costa Rica in the top 10 of trade and tourism of Latin America and the Caribbean

Costa Rica within the top 10 of the countries at international level in the field of tourism and trade, according to the international consulting firm Bloom Consulting.

Currently the Central American country is located in post 72 with respect to tourism and ranked 84 in trade, internationally; Mexico is also located within the list at the top (16), Argentina (40) and Brazil (47).

The study argues that Costa Rica has been a country with very stable economy and that keeps it at the top, above competitors in the region such as Panama (74), Ecuador (83), but also it needs to improve to be able to compete with strong brands country like Colombia, which is ranked (69).

According to the signature consultant, the country should invest more in defining a strategy that optimizes their searches through the internet. Brand country of Costa Rica is currently focused on its natural beauty and its coasts, but Blooming suggests that also seeks attraction in the oceans, beach activities and "relaxation" mode are aspects that can strengthen its position.

On the issue of trade, the leaders of Latin America are Brazil in the post 11, Mexico, 25 and Chile in the number 33. Costa Rica ranked 84 worldwide and 10 in Latin America, it has demonstrated a very strong economy with competitive levels of growth in the region.

One of the factors that are taken into account in the ranking performed by Blooming, are the hospital industry and real estate, which encourages the Central American country to stand out and compete with others in the region such as Panama and Dominican Republic. The consultant mentioned that for Costa Rica the future is promising if it maintains its levels of growth.

The efforts of the authorities of tourism and foreign trade in the coming months with the brand country could make sure the country is located within the top five positions in Latin America and e Caribbean in the next study.

Posted by Costa Developers

Costa Rica materialize this year its country brand

The Chamber of exporters (CADEXCO) and the promoter of foreign trade (PROCOMER) join forces to consolidate country brand plan for Costa Rica and could be ready very soon.

The project presented in Costa Rica foreign trade authorities responds to needs identification and positioning of the country as a brand at a global level, especially by the necessity of creating identity in more than 4000 products which are exported to more than 145 destinations.

According to PROCOMER last year exports of goods generated the country $11 298 million, a significant change that gave from the previous year, 2011, where the same figure is $10 376 million, an increase of 8.9%.

PROCOMER’s General Manager indicated that country will work on the project of brand this year and that it is a propitious time to it already that the institution that represents both CADEXCO believe innovation, differentiation and diversification will enable you to national exports to stimulate sales abroad in Europe and the United States.

The increase of foreign investment and the acceleration of exports for small producers, has made that the Government put more attention on this project, which is part of its strategy for international consolidation.

In previous years, the country has used the slogan "no artificial ingredients", a concept which seeks to define to Costa Rica as a natural, green country, and where the enjoyment of natural resources and comfort come together in a unique destination for foreigners.

The Future Brand consultancy company catalogued Costa Rica as the best country brand in Latin America for the year 2012-2013, especially by the work that has been carried out in sustainable development and environmental issues.

The slogan that has been used Costa Rica not only has attracted the attention of visitors, but it has attracted thousands of foreigners who have opted to choose this lifestyle, and moved to the country after their retirement or to enhance their investments.

For the year 2013, the exporters Guild considers to be elementary creation and solidification of this project for the sake of continue to deepen in the field of marketing to achieve position national products abroad.

Posted by Costa Developers